As part of our 5 year partnership, Brompton asked Frontline to create a new area in their flagship Junction stores in the UK and Europe to promote their latest model, the G Line. They wanted us to create visual merchandising equipment in their distinctive cube style while positioning the G Line as the only folding gravel bike on the market.

For the Covent Garden Brompton wanted to go that extra mile and introduce an element of theatre with an eye-catching window display that accentuate the multi-terrain abilities of the G Line. As a newly certified B-Corp, it was vital we considered the environmental impact of the materials used within our design.

Frontline created an interactive 3D cityscape as metaphor for the layers of the world wide web, demonstrating the interconnectivity and data flows from the surface web to the Dark Web. We created case studies for users to understand how data is stolen and siphoned to the Dark Web for criminal activity and included a glimpse at the network’s marketplaces.

Additionally, we tied the visual symmetry between the surface web and Dark Web together in the style of the ‘Upside-down’ from Netflix’s Stranger Things, for a visually striking experience.