BROMPTON

Promoting Brompton’s updated Visual Merchandising at Eurobike 2024

Side by side

Leading folding bicycle manufacturers Brompton approached Frontline to design and support the build of a visually striking installation at the Eurobike 2024. It was important for us to incorporate examples of Brompton’s updated Visual Merchandising equipment that we had also produced. Additionally, we were tasked with creating a ‘black box’ space in which Brompton could showcase a new line of bikes.

Bigger thinking

Our extensive exhibition experience helped us deliver an innovative and engaging stand, incorporating Brompton’s new Visual Merchandising identity. We constructed the stand in just three days, allowing a seamless handover to the client.

Delivering excellence

The client’s reaction was extremely positive, with dealers requesting the Visual Merchandising within their stores due to the stand’s impactful look and feel. Brompton were particularly impressed with the exhibition’s efficient delivery.

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